About Pick Ontario

Funded by the Ontario Greenhouse Alliance, the Agricultural Adaptation Council and Agriculture and Agri-Food Canada, Pick Ontario is a comprehensive marketing communications campaign developed by Flowers Canada (Ontario) Ltd. to raise awareness, interest and demand for Ontario-grown cut flowers and potted plants.

Launched at the Grocery Innovations Tradeshow in October 2007, the fully integrated strategy includes PR, media relations and outdoor advertising initiatives intended to promote the reasons why consumers and retailers should Pick Ontario.

Buy Local

The 100-mile diet movement founded in BC has raised consumer awareness of the tremendous benefits of buying locally. Increasing numbers of Ontarians are supporting their local economy by purchasing products grown within 100-miles of their homes.

And lovers of fresh flowers and potted plants are no different. Research shows that “supporting our local farmers” is the number one reason consumers proudly Pick Ontario flowers and potted plants.

Best of all: Buying within 100 miles of your home means there’s no storage time while your flowers and potted plants wait for a flight (there’s also much less fuel used to ship them). When you Pick Ontario, you are ensured the freshest product available.

Pick Ontario

When you Pick Ontario, you are supporting the more than 650 greenhouse farmers who employ approximately 10,000 people in our province. You are also ensuring you receive a product produced by growers considered among the best in the world – who use the latest in technology and growing techniques and are regulated by some of the strictest standards.