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April 2009

pickOntario News Pick Ontario
 
Spring Has Sprung Episode
April 2009
 
Hello!

Welcome to the Spring Has Sprung! episode of the Pick Ontario Newsletter!  We are pleased to offer all users of the PickOntario.ca website valuable information on floral care and trends as well as keeping everyone up to date on the goings-on of the Ontario cut flowers and potted plants industry.
 
Love Lilies This Easter & Throughout the Year

Easter is late this year and that affords Ontario's Easter lily growers with a little extra time to force these trumpets of bright white purity, hope and life - the spiritual essence of spring and all the good things to come.
 
The genus Lilium are herbaceous flowering plants normally growing from bulbs. They comprise a genus of about 110 species and are important as large showy flowering garden plants.  Lilies are also Ontario's 7th most important cut flower and the potted Easter lily is Ontario's only indoor potted lily. Despite a sales window of only approximately two weeks each year, Easter Lilies are the fourth largest potted plant crop in North America, ranking just below poinsettias, mums, and azaleas as a favorite blooming plant.
 
LilyWe can thank Louis Houghton, a World War I soldier, for the popularity of the Bermuda Lily -- better known as the Easter Lily.  In 1919, he brought a suitcase full of hybrid lily bulbs to the southern coast of Oregon and gave them to family and friends to plant.  The climate there was ideal for growing this lily, a native of the Ryukyu Islands of Japan, and by 1945, over one thousand growers were producing bulbs for the commercial market.
 
Often called the "white-robed apostles of hope," lilies are said to have been found growing in the Garden of Gethsemane after Christ's agony. Tradition has it that the beautiful white blooms sprung up where drops of Christ's sweat fell to the ground in his final hours.  At Easter time, churches bank their altars and surround their crosses with masses of Easter lilies, to commemorate the resurrection of Jesus Christ and hope of life everlasting.
 
The pure white lily has long been associated with the Virgin Mary, too. In early paintings, the Angel Gabriel is pictured extending a branch of pure white lilies to the Virgin Mary, announcing that she is to be the mother of the Christ Child. In other paintings, saints are pictured bringing vases full of white lilies to Mary and the infant Jesus.
 
Two of the greatest charms of the Easter Lily are form and fragrance, so pick Ontario grown Easter Lilies that are aesthetically pleasing from all angles with flowers in various stages of bloom.  As the flowers mature, remove the yellow anthers before the pollen starts to shed. This extends the flower life and prevents the pollen from staining the white flowers or tablecloths.  Deadhead withered blooms to encourage attractive longevity
 
In the home, the lily will thrive near a window in bright, indirect natural daylight, but avoid glaring, direct sunlight.  Easter lilies prefer moderately moist, well-drained soil. Water the plant thoroughly when the soil surface feels dry to the touch, but avoid over-watering and letting the plant sit in standing water.
 
It is very difficult to force Easter lilies into bloom a second time indoors but if planted in the garden after risk of frost, the bulb plant may bloom again in the summer or fall.  However, the bulbs are not hardy and won't survive an Ontario winter in the ground.  Pick a site with bright light but some shelter from extreme heat and wind.  As the original plant dies back, cut the stems down to the soil surface. New growth will soon emerge. The Easter lilies, which were forced to bloom under controlled greenhouse conditions in March, may rise again naturally in the summer!
 
Featured Plant: Potted Lilies

Potted Lily
Within the potted lily market, beautiful trumpet-shaped white Easter lilies account for virtually all of the indoor potted plant production. They are Ontario's sixth largest potted plant crop and have the narrowest holiday sales window of only 2 weeks.

The Easter lily is native to the southern islands of Japan. Just ten farms in a narrow coastal region straddling the California-Oregon border produce today over 95% of all bulbs grown for the potted Easter lily market. The bulbs can take as long as 4 years to reach maturity and within that period they are handled as many as 40 times.

Learn More About Potted Lilies >>
 
If there is anything that you would like to see included in future mailings, don't hesitate to drop us a line and let us know.
 
Don't forget to check out the website, blog or forum for more information!
Until Next Time!
 
Stay Fresh.
   
Ontario Votes!
 
We'd like to hear from you with our spring contest. 

What do you like to plant in your outdoor garden in the Spring?

Your name will be entered for a chance to win a beautiful Ontario-grown bouquet of mixed flowers delivered anywhere in Ontario!

Final voting will be counted on May 1st. So, tell your friends and loved ones and maybe the bouquet will be sent to you!
 
  Pick Ontario freshness and variety at Canada Blooms!
March 18-22
 
Although it's still chilly outside, for those at the Convention Centre in Toronto, Spring was in full bloom! Now on it's thirteenth year, Canada Blooms is still the largest flower and garden festival in the country with over 80,000 visitors in a 5 day span. The show featured gardens in full bloom, green thumb shopping, hours and hours of seminars, worships and demonstrations. They even had a children's garden.

Pick Ontario was the proud sponsor of Blooms Avenue this year. The freshness and variety of Ontario grown product was evident in the beautiful displays and arrangements. Blooms Avenue showcased the 150 + varieties of cut flowers and plants available right here in Ontario.

Show attendees were able to take home fresh Ontario bouquets and browse the creative designs and floral decorating innovations throughout the show. The bright colours and the delightful smells of freshly grown Ontario flowers made Blooms Avenue unforgettable.

With so much freshness and variety it's no wonder consumers are supporting their local growers and asking for Ontario grown flowers.
 
Quick Links
 
Featured Grower:
Sorensen Greenhouses


Sorensen Greenhouses

This sea of serene green is the mothership of Sorensen Greenhouses' Succulent
operation in Ruthven, Ontario.  "This is the source of all the succulents we grow and sell all over North America, says Co-Owner Claus Sorensen, who manages the Ontario division of the business.  "Some of these plants are over 50 years old. Cuttings or seeds from these mother species result in an annual volume of million
succulent plants."

The other half of the husband and wife team, Cleone Sorensen, manages the cacti part of the operation in Ramona, California. "Originally, we grew both cacti and succulents in Ontario when we started this business over 37 years ago.  But in 1996 we moved most of the cacti production to California because the climate advantages of the area helped speed up the production time for the slower growing cacti."  Today, half of the 30 acres of Sorensen greenhouses are in Ontario and half are in California.


 
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